In business, just as in life, you can’t stand still. You’re either getting ahead and growing or you’re in a downward terminal spiral. Just look at the statistics, which indicate around 90% of businesses fail in the first 10 years. You need to ensure your business strategies are in place, and working towards your overall business goals.
The key to long-term survival is to focus on the direction you want your business to move in, and then to gather momentum to begin the journey. There simply is no alternative if you’re serious about remaining in business.