Get paid to help business owners succeed.
Own an ActionCOACH franchise and help Canadian business owners build better businesses with ABoS, the ActionCOACH Business Operating System. Bring your experience. We'll give you the system, the training and the support.
Own your own coaching business. Not a job.
You set your priorities and make your own decisions, so the business works for you. And you do it with a business model that's been tested worldwide for more than 30 years, and a platform that's already built for you to use.
Business coaching is always needed
Owners need clarity and accountability in every economy. When times are tough, the need for a coach grows.
Franchising gives you the advantage
You start with a ready-made business model, training, marketing materials and ongoing support, so you're not building from scratch.
A proven brand with a global reputation
ActionCOACH has coached business owners since 1993. You bring your experience, and we bring the brand and the methodology.
Help owners turn plans into action.
Winning clients, building trust and keeping owners accountable are all part of the role. This is a business you build, not a job you're handed.
- 1
Assess the business
Use a structured diagnostic to understand the owner's goals and priorities.
- 2
Build a practical plan
Turn priorities into actions, owners and measures of progress.
- 3
Support implementation
Help the owner and team apply systems, strategy cards and playbooks.
- 4
Track progress
Review performance and business activity against the plan.
- 5
Keep them accountable
Hold regular coaching conversations to follow through and adjust.
Coach with a system, not from scratch.
ABoS is ActionCOACH's intellectual property: a six-level framework that takes a business from stronger today to one that runs without its owner. As a coach, you use it with every client.
Watch a coach use ABoS with a client.
ActionCOACH business coach Darrick Boyes from Surrey, BC walks through the assessment, 90-day planning, weekly accountability and strategy cards. Some sections are aimed at practising coaches.
The world's most robust coaching system, and a team behind you.
From your first week of training to your hundredth client, you have the Canadian team and a global coach community to lean on. The Canadian team will confirm current format, schedule and inclusions.
Training and certification
- 17-week pre- and post-training program
- 10-day certification training
- Personalized weekly support
- Ongoing coach development
Methodology and tools
- The ABoS framework
- 3,500+ scripts, tools and methods
- 30 years of tested business strategies
- Expert guidance on using the tools
Launch and marketing
- Help building your business development plan
- Marketing resources and templates
- Ready-made automations
- Winning clients remains your responsibility
Community
- Support from the Canadian team
- A national network of coaches
- Global conferences and coach community
- Ongoing learning, year after year
Different backgrounds. Shared capabilities.
Business judgment, relationship-building, commercial initiative and a willingness to learn matter more than your job title. These are common starting points, not eligibility rules.
Expand an existing firm
For owners and professionals in marketing, accounting, financial advisory, consulting, business brokerage or M&A advisory. Add coaching for yourself or a suitable team member.
Download the B2B Market Report (PDF)Build from corporate experience
Put your leadership, operations and commercial decision-making experience into a business of your own, while you develop your coaching skills.
Bring your commercial initiative
For sales, business development and client-service professionals. Business-client experience helps, and transferable B2C experience is welcome too.
Join 30 ActionCOACH coaches across Canada.
From Victoria to Halifax, our coaches share strategies, support each other and grow together.
The world's #1 business coaching company.
Brad Sugars founded ActionCOACH in Brisbane, Australia in 1993, and was the first to formalise business coaching as a professional service. Franchising began in 1997. Today ActionCOACH coaches work in more than 80 countries, helping tens of thousands of business owners every year build more profitable businesses, stronger teams and better lives.
Our mission: World Abundance through Business Re-Education.
Four steps to becoming an ActionCOACH.
- 1
Download the brochure
Review the opportunity, the support and the franchise requirements.
- 2
Apply online
Tell us about your experience and goals. It takes a few minutes.
- 3
Fit Matching Meeting
Book a 45-minute call with our recruitment manager to discuss fit, support and current Canadian investment requirements.
- 4
Train and launch
Complete certification training and launch your coaching business with the Canadian team behind you.
Questions about becoming a coach
Do I need to be a business coach already?
No. Relevant experience can come from leadership, professional services, business development or other client-facing work, including B2C experience. ActionCOACH training teaches you how to coach.
What is ABoS?
ABoS is the ActionCOACH Business Operating System. It gives you the structure, tools and planning process to deliver coaching across six levels: Mastery, Marketing, Systems, Team, Scale and Freedom. Your role is implementation, accountability and building your own client relationships.
How will I find clients?
Building a network, marketing and developing relationships are part of the work. You get marketing resources and help building a business development plan. Clients and income are not guaranteed, so talk through marketing support with the Canadian team.
What training and support are included?
Structured pre-training, 10-day certification, personalized weekly support and ongoing development, plus the ABoS methodology and tools. The Canadian team will confirm the current program, format and schedule.
Can I run this alongside an existing firm?
It may be a good fit. Share details about your firm, your intended role and who would take part, and the Canadian team will discuss capacity and franchise arrangements with you.
What investment is required?
This is a franchise that requires an initial investment, ongoing fees and active participation. The application asks about available liquid capital, but it doesn't set the price or decide acceptance. The team explains current Canadian terms in your Fit Matching Meeting.
What happens after I apply?
You'll go to a booking page to schedule your 45-minute Fit Matching Meeting. Applying doesn't commit you to anything or confirm acceptance.
Ready to build a business that helps other businesses grow?
Apply in a few minutes, then book your 45-minute Fit Matching Meeting.
Looking for a coach for your own business? Find a Coach