Become a sales expert in just 90 days
Turn your conversations into deals. Multiply your results. Dominate your market.
If “sales isn’t for you,” it will be! This MasterClass is designed for ambitious leaders and entrepreneurs who want to dominate their market.
Next Masterclass: March 12, 2026
Listen to this episode to learn Everything about the Masterclass
This MasterClass will allow you to…
Take back control of your sales performance
Structure your approaches and reduce the stress associated with prospecting and transactions.
Increase your figure business
Master persuasion techniques, conversion tools, and strategies to grow your revenue sustainably.
Freeing up time for what really matters
With the right sales systems in place, devote your energy to strategy, growth, and personal balance.
What the Masterclass contains…
12 training sessions led by your ACP Coach
These weekly sessions (1 hour) are offered via videoconference.
Accompanied by other entrepreneurs taking part in the MasterClass, you will be able to exchange ideas with them and expand your circle of influence.
Leave with concrete strategies to implement immediately in your business.
All the knowledge of Brad Sugars, the world’s No. 1 business coach!
Exclusive learning directly provided by ActionCOACH founder Brad Sugars, who has helped thousands of entrepreneurs transform their businesses.
Interactive and dynamic sessions , combining theoretical teachings and concrete applications to increase your results.
Ready-to-use work and planning tools
Each week , track your key performance indicators: conversion rate, average value per sale, number of follow-ups… to measure your real impact.
This tracking system creates a dynamic of constant progress and encourages you to remain committed to your sales objectives.
Who is this program for?
Are you an entrepreneur?
You need to sell to grow your business, but you don’t want to come across as an “aggressive salesperson.” This MasterClass teaches you how to sell authentically while staying true to your mission.
Are you a freelance professional or a coach?
Whether you offer services, advice, or support, you need to convince your prospects. We help you structure your calls, offers, and follow-ups to close more deals with greater confidence.
Do you manage a sales team?
Provide your employees with a clear and replicable method to improve their results. This MasterClass can be used by your entire sales force.
Are you new to sales?
No experience is required! You will learn the fundamentals step by step, with practical tools, proven models and personalized support.
What to expect for the next 12 weeks
A progressive path designed to make you a sales expert, while equipping you to generate more income with less effort and more clarity.
Week 1
🧠 Define your mindset and professionalism in sales.
Week 2
🔍 Explore the power of beliefs and the 4 salesperson profiles.
Week 3
🗣️ Effective communication and engagement strategies
Week 4
🎯 High-impact prospecting, qualification, and targeting
Week 5
🧾 Qualification techniques and buying experience
Week 6
🤝 Strengthening relationships and body language
Week 7
💬 Negotiation and objection handling
Week 8
📊 Understand the competition and highlight your difference
Week 9
⚙️ Sales process optimization and essential tools
Week 10
🌟 Customer service and loyalty
Week 11
📝 The art of registration, the right questions, and the conclusion
Week 12
🚀 Vision, scripts and taking action
Exclusive launch offer
Investment in your success: $1500
This program is designed to help you achieve your goals and take your business to the next level.
Here’s what you get:
Full access to Brad Sugars’ 12 online training sessions with proven guides and strategies.
A 1-hour group session each week for 12 weeks with an expert coach.
Practical resources and tools to implement immediately in your business.
Personalized follow-up and support throughout your journey.
Total value: $3300
Today: $1500
Meet Your Hosts
Catherine Lavoie
Catherine, a certified business coach and owner of ActionCOACH Performance, holds an MBA in international marketing and over 20 years of experience in management, sales, and operations. An expert in digital transformation and optimization, she combines human-centered leadership with efficiency to help entrepreneurs structure their growth and build high-performing teams.
Eve Desmarais
Eve, a strategic coach and organizational transformation consultant, holds a degree in communications and over 35 years of experience in leadership, change management, and corporate strategy. A specialist in leadership development and strategic planning, she supports leaders with a human and structured approach to foster sustainable growth aligned with their objectives.
Daleyne Guay
Daleyne Guay is an online lead generation expert with over 30 years of experience. He has mastered the creation of automated systems that efficiently convert prospects into profitable customers. Specializing in both B2B and B2C sectors, Daleyne has developed a three-step method for optimally targeting and converting clients.
