Franchise Overview Video
The ActionCOACH Firm Franchise
The ActionCOACH Firm lets you own and scale a territory-based business with predictable, recurring revenue from coaching, training, and memberships—using proven systems instead of starting from scratch. You build a real asset by leveraging global marketing, training, and support while growing a team to serve thousands of businesses in your market.
Getting Coaching Clients - Part 1
The ActionCOACH lead-generation system gives you 28 proven marketing strategies across digital, relationship, and direct outreach—organized into short-, medium-, and long-term growth. You’re trained to focus on fast “ready-to-buy” leads in your first 90 days, hire and manage a Lead Generation Specialist to run campaigns, and use profitable “raise-your-hand” offers (webinars, ebooks, events) so you launch with booked meetings, momentum, and predictable client acquisition.
Marketing Toolbox Tour
The Marketing Toolbox Tour shows that when you launch an ActionCOACH Firm, you get a fully built marketing machine: a global Hub with brand guides, websites, templates, social posts, campaigns, ebooks, workbooks, and program-specific kits you can customize and deploy immediately. On top of that, you benefit from ongoing global brand marketing, lead flow from the main ActionCOACH site, and elite client-satisfaction proof (NPS 70+), so you’re not creating marketing from scratch—you’re plugging into a proven, constantly updated engine.
13-Step Sales Process
The ActionCOACH 13-step onboarding system is a coaching-based sales process designed to build long-term clients—not quick transactions. Prospects move through a structured journey of relationship-building, information sharing, site visits, follow-ups, and a final 90-minute strategy session where they experience real coaching before making a decision.
Instead of hard selling, the process “coaches people into the decision,” increasing trust, retention, lifetime value, and conversion rates. Every step is scripted, systemized, and refined over 30+ years, whether the sale comes from 1-to-1 meetings or from stage (events, workshops, webinars), ensuring consistency, predictability, and scalable growth for the firm.
Client Retention - The Key to Lasting Success
Long-term client retention is built in the first six weeks through clear positioning, strong alignment, quick-win results (time, team, money), early education, and fast community integration. Clients stay when they see results and feel part of something bigger.
Retention is driven by results + relationships—supported by multiple program levels so clients can grow without leaving. Coaches must keep learning and growing themselves to stay ahead and continue adding value.
Technology Toolbox Tour
As a new ActionCOACH, you get a full done-for-you tech stack: Microsoft 365 suite, an SEO-ready ActionCOACH website, fully equipt CRM, plus 4 proprietary platforms—The HUB (30k+ assets), The COM (revenue, ABOS coaching system, KPIs & digital coaching tools), and The HOW (online learning for you and clients), The DAM (digital asset manager) so you can run and grow your coaching firm without building systems from scratch.
Coaching Programs and Income Breakdown
What are the steps to becomng an ActionCOACH?
Download Brochure
Read through our Brochure in order to understand the requirements that come with owning a franchise.
Book a Call with our Team
If you feel that you’re ready to become an ActionCOACH
Schedule a call with the license holder of Canada.
Complete Application
Make sure your paperwork is in order as well as your finances.
Make sure you’ve done your research!
Training and Launch
Make sure your paperwork is in order as well as your finances.
Make sure you’ve done your research!
World Class Training
1000+ Resources
Proven System
Multiple Revenue Streams
Ready Made Automations
Global Community
Our Company History
ActionCOACH is the world’s #1 business coaching company, helping business owners grow profitable, scalable, and sustainable companies. Founded in 1993 by entrepreneur and bestselling author Brad Sugars in Brisbane, Australia, ActionCOACH pioneered the business coaching industry and became the first company in the world to formalize business coaching as a professional service.
Since beginning franchising in 1997, ActionCOACH has expanded into more than 80+ countries, supporting tens of thousands of business owners every year. Our coaching programs combine proven growth strategies, world-class training, and systems designed to improve profits, strengthen teams, increase productivity, and create stronger businesses and communities.
With a mission of “World Abundance through Business Re-Education,” ActionCOACH provides business owners with the tools, education, and accountability they need to achieve real results—while empowering certified business coaches to build meaningful, profitable coaching practices with life balance and purpose.
What are the Benefits?
Business Coaching is Always Needed
Business Coaching is a “recession-proof” industry. Whatever happens in the world, people will always need business coaching and mentorship. Now more than ever business owners need professionals who can help them salvage their dreams, take them to the next level of the Entrepreneurship Ladder and continue to thrive.
Franchising Gives You The Advantage
Starting a business doesn’t have to be scary. We offer you the support you need to build a business quickly, with our ready-made business opportunity. From training to marketing material to ongoing support. Franchise ownership can provide you with the power of running a business without the stress of doing it on your own.
Proven Brand and Global Reputation
Another great advantage of partnering with us is the proven, longstanding and global ActionCOACH brand. As an ActionCOACH, you’ll be leveraging the history and reputation that our company has developed since 1993. You’ll combine your experience and background with the world’s best, it’s up to you to take the next step.