Business coaching from coast to coast
HOW COACHING WORKS

How business coaching works.

A proven six-step system that puts you back in control of a profitable, growing business. Your coach works with you in 90-day cycles, so you see progress in as little as 90 days.

ActionCOACH Business Operating System dashboard showing scores for Mastery, Marketing, Systems, Team, Scale and Freedom
THE ACTIONCOACH BUSINESS OPERATING SYSTEM

A commercial, profitable enterprise that works without you.

That's the goal of every ActionCOACH engagement. The ActionCOACH Business Operating System (ABoS) installs it in six steps, in order, so each stage builds on the last.

The result is a business that gives you four kinds of freedom, and one you could sell if you chose to.

Time Freedom

Work fewer hours and spend them on the work only you can do.

Team Freedom

A capable team that takes ownership, so the business doesn't stop when you do.

Money Freedom

Predictable profit and cash flow, and a business that's worth more.

Motivation Freedom

Clear goals and a reason to get up and grow every day.

A business owner writing goals in an ActionCOACH workbook
01STEP 1 OF 6

Mastery

ChaosControl

Get on top of the business before you try to grow it. Most owners are working long hours inside the business with no clear plan. Mastery puts the foundations in place across four areas.

DestinationClear goals and a written plan for where the business is going.
TimeProductivity habits that free up hours every week.
DeliveryConsistent quality, so customers get the same result every time.
FinancialKnow your numbers, protect your margins and predict cash flow.
THE 5 WAYS FORMULA
Leads×Conversion Rate=Customers
Customers×Transactions×Average Sale=Revenue
Revenue×Margins=Profit

Improve each of the five by just 10% and the gains multiply, adding about 61% to profit.

02STEP 2 OF 6

Marketing

RandomPredictable

Profitably buy lifetime customers. Your coach works through the five profit drivers with you, so growth comes from a formula rather than guesswork.

The Ladder of Loyalty. Then we turn one-time buyers into repeat clients who refer others.

ProspectCustomerRepeat ClientAdvocateRaving Fan
Laptop showing a 90-day plan Gantt chart in the ActionCOACH Business Operating System
03STEP 3 OF 6

Systems

Owner-runSystem-run

Let the system run the business and the team run the system. Systems are how the business keeps running when you step away.

  • Direction: a clear vision, mission, culture and goals the whole team understands.
  • Structure: an organisation chart with defined roles and accountabilities.
  • Manuals and checklists: documented processes, so work gets done the same way every time.
A conference room of business owners applauding at an ActionCOACH event
HALFWAY THERE

The goal isn't a busier owner. It's a business that works, whether you're in the building or not.

Business owners working on their 90-day plans with coach Catherine Lavoie at GrowthCLUB
04STEP 4 OF 6

Team

StaffTeam

Build people who own results, not just tasks. Your coach helps you recruit, lead and keep the right people using the 6 Keys to a Winning Team.

  • 1. Strong leadership
  • 2. A common goal
  • 3. Rules of the game: a shared culture
  • 4. An action plan, with clear roles
  • 5. Support for risk-taking
  • 6. Involvement and inclusion

Communication systems, such as regular meetings and scorecards, keep the team aligned.

Coach Olivier Caré speaking to business owners at a GrowthCLUB in Quebec
05STEP 5 OF 6

Scale

AddingMultiplying

Move from percentage growth to multiplied growth. With strong foundations in place, the focus shifts to five core disciplines.

StrategyWhere to play and how to win.
Business DevelopmentNew markets, channels and offers.
PeopleLeaders who grow other leaders.
ExecutionPlans delivered on time, every 90 days.
MissionA purpose that keeps the team pulling the same way.
ActionCOACH founder Brad Sugars presenting to a room of business owners
06STEP 6 OF 6

Freedom

Owner-dependentSaleable

A business that runs, or sells, without you. You decide what the business is for: an income that doesn't need you there, a planned exit, or both.

  • A business that runs without you, with the team and systems doing the daily work.
  • A business worth buying, with clean numbers, documented systems and a strong team.
  • A planned exit, so you choose the timing and the outcome.

The Entrepreneurial Ladder. Coaching helps you move up from self-employed, to manager, to true business owner.

Caitlin Blundell speaking to business owners at ActionCLUB
WHY IT WORKS

We C.A.R.E. about your results.

C

Community

Join business owners across Canada at GrowthCLUB, ActionCLUB and events, where you learn from people facing the same challenges.

A

Accountability

Your coach holds you to what you said you'd do, every session, so plans turn into action.

R

Results

Every 90 days we set measurable targets and track progress against them.

E

Education

You learn the why behind every strategy, so you can keep making good decisions on your own.

GETTING STARTED

Your first step is a free strategy session.

1

Tell us about your business

Share your goals and location. We match you with a certified ActionCOACH who knows your market.

2

Meet your coach

Your coach reviews where you are, where you want to go and what's in the way. No cost, no obligation.

3

Start your first 90 days

Leave with clear priorities, then work with your coach to execute, track and improve every 90 days.

FAQ

Questions about coaching

How does business coaching work at ActionCOACH?

You work with a certified coach who uses the ActionCOACH Business Operating System (ABoS). It moves your business through six steps: Mastery, Marketing, Systems, Team, Scale and Freedom. You set priorities every 90 days, then your coach keeps you accountable to them.

How long does it take to see results?

Coaching works in 90-day cycles. Many owners see clearer priorities and better control of their numbers within the first 90 days. Bigger changes, such as a business that runs without you, are built over several cycles.

Do I have to start at Step 1?

No. Your coach first assesses where the business is today across all six steps, then focuses on the area that will make the biggest difference first.

What does the first session cost?

Your first strategy session is free. Your coach reviews where you are, where you want to go and what's in the way, with no obligation.

Which coaching program is right for me?

It depends on your goals, budget and how much support you want. Options include one-on-one coaching, group coaching, training programs and events. Your coach will recommend a fit in your free session.

READY TO GROW?

You deserve balance in your life, and a business that makes it possible.

Your first strategy session is free.