Learn the framework of excellence for success in business.
Do you want your business to bring you more money and more freedom? This
This 12-week Business Masterclass will show you how to achieve this…
Next Masterclass: February 19, 2026, from 9 a.m. to 10 a.m.
Earning your Business Masterclass certification will help you…
Take back control of your business
You deserve to be in complete control, to make your own choices and set your priorities. Make your business work for you, not the other way around.
Improve your financial results
Invest your time in higher value-added activities, those that propel your business forward and maximize your revenue.
Improve your quality of life
Whether it’s taking your children to school or traveling, free yourself from the burden of day-to-day business management. Make it thrive so you can focus on what truly matters.
The 6 steps to building a more successful business.
From creating a plan to implementing effective strategies, ActionCOACH’s 6 steps will help you grow your business. It’s a simple method for building a profitable and sustainable business – for you, your family, and your future.
Together, let’s develop a plan tailored to your business. Discover how to create a thriving, self-sustaining business that runs even without you.
Joining the Business Masterclass gives you access to:
12 live training sessions for entrepreneurs, led by your ACP coach.
12 weekly one-hour sessions , live or online.
Learn alongside other entrepreneurs and exchange experiences.
Leave with concrete strategies to implement immediately in your business.
12 online training sessions with Brad Sugars, the world’s No. 1 business coach.
Exclusive learning delivered directly by ActionCOACH founder Brad Sugars, who has helped thousands of entrepreneurs transform their businesses.
Interactive and dynamic sessions , combining theoretical teachings and concrete applications to boost your results.
Leave with planning tools to structure your growth.
Access reading recommendations to deepen your knowledge.
Use practical workbooks to apply the strategies directly to your business.
Who is this program for?
The Business Masterclass is aimed at entrepreneurs, managers and emerging leaders who wish to refine their expertise and achieve concrete results.
Are you an experienced entrepreneur? Learn how to refine your strategies and maximize your growth.
Are you starting out in the business world? Build a solid foundation and adopt best practices from the beginning.
This program provides you with the essential tools and knowledge to build a successful and sustainable business.
Exclusive offer: 12-week Business Masterclass
Investment in your success: $1500
This program is designed to help you achieve your goals and take your business to the next level.
Here’s what you get:
Full access to Brad Sugars’ 12 online training sessions with proven guides and strategies.
A 1-hour group session each week for 12 weeks with an expert coach.
Practical resources and tools to implement immediately in your business.
Personalized follow-up and support throughout your journey.
Total value: $2970
Today, only $1500
Agenda of the Business Masterclass
A 12-week program designed to strengthen your business expertise and provide you with the tools needed to grow your business and improve your quality of life.
Week 1
📊 The 6 steps
Learn how to build a profitable business using the ActionCOACH formula and strategies.
Week 2
🎯 Destination Mastery
Define your company’s vision, mission, and objectives to build the future you want.
Week 3
⏳ Time Mastery
Learn Covey’s time management matrix as well as time and self management techniques.
Week 4
📈 The 5 levers
Discover 5 strategies to increase your profits and 7 methods to improve your conversion rate.
Week 5
💰 Customer Lifetime Value
Learn how to calculate the lifetime value of your customers and discover 7 strategies to increase the average value of each sale.
Week 6
🔄 Customer Loyalty and Margins
Discover why it is essential to develop repeat purchases and learn effective strategies to build customer loyalty and improve your margins.
Week 7
🎯 Target market
Identify your target market and explore effective strategies to attract more qualified leads.
Week 8
⚙️ Systems
Learn how to implement effective systems to automate your business, save time, and increase your profitability.
Week 9
🏆The 6 keys to a team
Become a better leader and learn how to build a high-performing team capable of taking care of your customers and growing your business.
Week 10
📊Management vs Leadership
Understand the difference between managing and inspiring, and discover how to adopt the right role to effectively lead your team and move your business forward.
Week 11
💰 Financial Mastery
Understanding the key figures: profit and loss, balance sheet, cash flow and investments. But it all starts with developing a wealth-oriented mindset.
Week 12
🚀The Formulas for Success
Dream, set goals, learn, plan, act, and the BE x DO + HAVE method. Discover how to achieve
Everything you desire in life… and more.
Meet Your Hosts
Catherine Lavoie
Catherine, a certified business coach and owner of ActionCOACH Performance, holds an MBA in international marketing and over 20 years of experience in management, sales, and operations. An expert in digital transformation and optimization, she combines human-centered leadership with efficiency to help entrepreneurs structure their growth and build high-performing teams.
Eve Desmarais
Eve, a strategic coach and organizational transformation consultant, holds a degree in communications and over 35 years of experience in leadership, change management, and corporate strategy. A specialist in leadership development and strategic planning, she supports leaders with a human and structured approach to foster sustainable growth aligned with their objectives.
