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12-Week Training Program

Sales Masterclass

The definitive sales training course. Learn core concepts directly from ActionCOACH founder Brad Sugars, then reinforce and apply the lessons in YOUR business during 12 weekly group sessions with-

If you're in business... you're in sales!

Selling is an essential business process and a skill. Like all skills, you can learn it. And like all skills, it’s perishable. Consistent sales training gets results…

Program Info

1 Hour Lesson Each Week

+ 30 minute lesson with Brad Sugars

The 12 Week Sales Training Masterclass is comprised of weekly 30 minute video lessons taught by Brad Sugars, followed by a group session with an ActionCOACH to review, summarize, analyze, and apply each weeks message.

Who Benefits

Sales training is not exclusive to salespeople. This course is tailored to address the unique needs of each profession, ensuring that you can leverage sales skills to achieve unparalleled success in your own field.

Whether you’re a lawyer, medical service provider, financial professional, or tradesperson, sales training equips you with essential skills that transcend industries.

  • Enhance client engagement and referral rates through effective communication and trust-building techniques.
  • Improve relationships and service adherence by learning to communicate with clarity and empathy.
  • Expertly guide clients through complex decisions, fostering trust and driving business growth.
  • Confidently present the value of your services, negotiating deals and building lasting client connections.

“Nothing happens until a sale is made.”

– Thomas Watson, Sr, Founder of IBM

The trouble with most training, whether we’re talking about all the best books, or even one of the training courses from your local university – is that you don’t get any feedback. You have all this great info, and think you’re applying it properly, but how do you really know?

With ActionCOACH’s 12-week programs, you work week by week with a certified business coach through your results, your learnings, questions, and challenges. You get all the sales tools and skills in the entire ActionCOACH system distilled into 12 sessions to be learned, reviewed, then applied.

This is the training that you can expect from ActionCOACH. World-class simplification. Crystal clear training. And a coach alongside you to help perfect your practice.

If this is something you are interested in, get in touch to start setting up your training masterclass.

Course Outline

Week by Week

The curriculum covers a wide range of essential topics, from prospecting and lead generation to closing techniques and post-sales follow-up, all while providing guidance and support throughout the entire journey.

Session 1: Definition, Mindset, & Professionalism
Session 2: Beliefs
Session 3: Communication & Engagement
Session 4: Prospecting, Qualifying, & Targeting
Session 5: Lead Qualification
Session 6: Technique & Sales
Session 7: Sales Negotiation & Objection Handling
Session 8: Understanding your Competition
Session 9: Database & Tools
Session 10: Customer Service & Support
Session 11: The Close
Session 12: Scripts, Action, & Deliver

Program Cost

   12 WEEK PROGRAM

   $1,200

    $100 per week, per person.

When organizations don’t create a training budget or invest in their teams, their performance will suffer. Even more so if you are the sole salesperson in your business. For this reason, sales training is a crucial investment for companies of all sizes and types.

A well-built sales toolkit is a competitive advantage that will continue to yield positive outcomes and drive business success – securing you immediate results and long term benefits.