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Meet your ActionCOACH

Samm Domagala

“Samm is a Business Coach, Mentor, Community Volunteer and Mom

Calgary, AB

Samm Domagala

Samm who…
Samm, a University of Hampshire graduate, leverages over 20 years of sales experience in the energy, publishing, and professional sport sector to know what it takes to build clientele, establish meaningful relationships, drive profitable sales, and consistently achieve goals and surpass sales targets.
What you’ll get…
With an inherent drive to help others for the greater good, Samm applies her life experience to generate solutions, be a good listener, ask honest thought-provoking questions to raise the bar and achieve set goals.  Samm gains her energy from the successes of others and is a true believer, who is not afraid to wear her heart on her sleeve. Samm’s approach paired with the processes and strategy from ActionCOACH on Sales, Marketing, Teams, Systems and Leadership are a true winning combination.
Her Passion…
In pursuit of her dream to play in the Olympics, Samm was a member of the Canadian Women’s National Hockey Team program, a dream she had advocated for from the age of 11 years old.  Currently she is one of 38 women across Canada to be certified as Hockey Canada Women Master Coach Developer, Samm ileading the way to educate and prepare females to coach and be involved in sport. The work ethic gained from being a high-performance athlete was invaluable experience relatable to todays world in business.
Family and Community
Samm continues to apply her love of the game and passion for coaching at the grassroots. A long serving board member of Girls Hockey Calgary, Samm is dedicated to growing the participation of girls and women in hockey. As a wife and mother of two daughters Samm goes to great lengths for the well being of her family and enjoys sharing in outdoor activities with them including camping, biking, hiking, swimming, skiing.


  • Certified Business Coach
  • Sales Professional for 20 plus years
  • Hockey Canada Women Master Coach Developer & Learning Facilitator
  • Board Member
  • BFL 2020 National Community Coach of the year

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