5 Reasons to Set Business Goals for Success

Catherine Lavioe at GrowthCLUB event posing for photo with two female event goers.

Business goals are just as important as personal and life goals and potentially even more important. As achieving your business goals allows one to have more freedom and time to achieve all other goals. Set business goals for success.


Here are 5 top reasons why you should be setting business goals every year.

#1 – Keep You Focused and Motivated

Goals keep you motivated and focused on the task at hand, which can remain difficult if your business activities are left open-ended and undefined. By establishing purposeful goals for yourself, and team members you set up a framework that will help keep business operations continuous and successful. As business owners, having this type of discipline is what allows us to meaningfully shape our successes. The key is to keep your business goals visible to stay focused on your chief aim.

“Dreams start to become a reality when you write them down… go get started.” – Brad Sugars


#2 – Improve Your Decision-Making Process

As business owners and leaders, it’s important to set business goals to guide our decision-making process. Setting business goals helps us to prioritize our efforts on what matters most while also helping us stay focused and accountable. Just as business plans change over time, the same remains true of business goals – what may not be necessary at the moment may eventually play an important role as trends evolve in the business world. Consequently, business owners should not be afraid to ask for help when it comes to business planning and decision-making, but instead, find a business coach or mentor to help them stay accountable in this process.

#3 – Measure and Track Your Progress

Business goals are essential for any business to measure progress and monitor results. It’s like having a compass – with these goals, business owners can see exactly how far the business has come from its starting point and if they are on track to meet their quarterly and end-of-year objectives.

Do you have a system in place for tracking your progress?


This is a crucial step towards measuring business progress and bringing clarity to what is working and what strategies need to be tweaked. Speak with a Business Coach to get a system in place.

Bullseye target with lightbulb signafying goal setting at ActionCOACH


#4 – Top of Your Industry and Competition

Setting business goals is a critical part of keeping ahead of the competition and staying atop your industry. Above all, these goals allow business leaders to create change proactively, rather than following the herd and only responding to what their competitors are doing. By creating business objectives beyond the standards that already exist, companies can increase their competitive advantage and become the trendsetter in their industry. Ultimately, business goals should challenge business owners and employees to innovate, break through barriers, exceed expectations, and strive for excellence.


#5 – Roadmap for Future Goal Setting

Through the use of business goals, it is easy to measure progress between each review and ensure that everyone involved is advancing in a strategic direction. Regular reviews every 3, 6, or 12 months can then be utilized to evaluate progress and determine if there needs to be any adjustments or deviations from the plan moving forward.


How to Set Your Goals

If you want to set business goals that will help you reach success, take the time to work on your business. At GrowthCLUB, business owners are welcomed into an environment with active guidance from a business coach to help define their business plans and set achievable goals beyond their current runway. Come along to the next GrowthCLUB to leverage your time and become more successful in your business by setting realistic goals with action steps in place.

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